display.svg   Netflix doesn’t have cinemas 

magnet.svg    Uber doesn’t own cars

key (1).svg   Airbnb doesn’t possess rooms 

So how have they become hugely successful? Well, they found a smarter way of handling the market’s 'pains'. However, it's impossible to exploit your customers' pain points if you have no idea what they actually are in the first place. Download our free mini eBook for insight into how you can detect opportunities in your market.