What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Strategic Agility, Marketing, webinar

Webinar: Strategy Must Be More Than Just “More Of The Same”

Posted by Michael Lindberg on Aug 2, 2017 8:59:18 AM

An Alternative Way Of Working

On August 17 at 13.00 CET we host yet another webinar (in Danish). This time the theme is related to the yearly strategy work which is about to begin for many companies. A lot of resources are poured into this, but not seldom all the efforts are in vain. The reason is simple: Many companies lack the skills or, even worse, the ambition to think outside the box, resulting in a strategy that is simply “more of the same”. However, it just isn’t good enough to simply add yet another year to last year’s strategy work when the market is ever evolving.

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Topics: webinar, Change

Webinar: Create Value For Yourself - And Your Customers

Posted by Michael Lindberg on May 8, 2017 12:20:32 PM

How do you add value?

There is a lot of focus on value, and If you don't add value then you are, sorry to say, worthless. And if that's the case, then you are out. But we all have something of value, no exceptions. So how do you add value to yourself and your customers?


Following on from the success of January's webinar, we are inviting you to join us again for the latest free instalment on May 9 at 13:00 ESTPlease click below to confirm your attendance.

 

Attend Webinar

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Topics: webinar

Webinar: Nytårsforsætter - og alt det andet, der ikke bliver implementeret

Posted by Michael Lindberg on Jan 26, 2017 9:44:50 AM

Nytårsforsætter

Det finder sted den 31. januar klokken 13-14, og temaet er meget aktuelt: Nytårsforsætter - og alt det andet, der ikke bliver implementeret

 

Webinaret kommer selvfølgelig ikke til at handle (ret meget) om vægttab og rygestop og løbeture, selvom de fleste af os udmærket kender det: Vi har en masse gode intentioner, men det kniber med at føre dem ud i livet. Men det gælder ikke kun os som privatpersoner, det gælder bestemt også virksomheder. Og så er det pludselig alvorligt.

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Topics: webinar, Change

Understanding The Customer Journey & Customer Involvement - Webinar

Posted by Michael Lindberg on Oct 5, 2016 9:02:03 AM

Taking advantage of 'Customer Journey' & 'Customer Involvement'

You've probably already heard of 'Customer Journey' and 'Customer Involvement', but what can this be used for? And is it really relevant to you and your business? Yes, it most certainly is, not least for B2B companies.

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Topics: webinar

Complacency Kills the Cat - Webinar

Posted by Michael Lindberg on Feb 2, 2016 8:26:03 PM

  

OK, yes, maybe you really are on the right track, but what happens if you stand still and the train comes - especially from an unexpected direction? Of course it’s easy to be tempted, but don’t be complacent just because things go well. These days it’s not curiosity that kills the cat – it’s complacency!

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Topics: webinar

Top 3 challenges for B2B companies in 2016 - Webinar

Posted by Michael Lindberg on Nov 10, 2015 11:28:08 AM

 

On November 4, we staged a webinar titled "Seven important B2B challenges for 2016". During the webinar, we asked the participants to answer seven polls indicating to which extent they consider each of the topics a challenge to their company. Here are the top 3:

 

#1 Lack of internal alignment

#2 Lack of outside perspective

#3 Fragmented customer experience

 

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Topics: webinar

3 Things You Must Know to Align Sales and Marketing - Webinar

Posted by Michael Lindberg on Oct 21, 2015 11:05:31 AM

 

In our previous blog post 3 Things You Must Know to Align Sales and Marketing we explained how traditional roles of sales and marketing are shifting. The customers are much more knowledgeable than ever before and marketing takes over a much longer part of the customer journey, which was traditionally handled by sales. 

 

In the webinar, the Managing Director Michael Lindberg  goes deeper in explaining this shift, which a large number of companies are currently experiencing.

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Topics: webinar