'Something Had To Happen': Join Us For Our Conference On June 7th

Posted by Michael Lindberg on May 23, 2018 11:13:27 AM

“… And Action!”

The 71st annual Cannes Film Festival has just ended. And without the film directors’ calls for action there would have been no films and no film festival. The same can be said for corporate life. You need action to stay in business.

 

When things change around your business you need to act. If you don’t your business will become obsolete and be left behind facing a slow death. And things do change fast and for some companies the constant flux of changes paralyzes them. Result: No action.

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Topics: Marketing, Sales, Change, Strategic Agility, Detecting Opportunities

What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Marketing, webinar, Strategic Agility

Strategic Partnerships: Why Your Company Needs A Partner

Posted by Michael Lindberg on Mar 15, 2018 10:19:58 AM

Strategic Partnerships

Whether you, like I, buy into Gassmann’s Magic Triangle or you prefer Osterwalder’s Business Model Canvas when working with business models, then you need to consider, directly or indirectly, “Key partners”. However, unfortunately many don’t or at best only scratch the surface. That’s really a shame, because to me there's no doubt that this part of a company’s business model becomes more and more important. The reason is obvious: In a world that moves faster and changes more frequently than ever before there is no chance that a company can cope on its own. It needs key partners.

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Topics: Strategic Agility, Detecting Opportunities