'Something Had To Happen': Join Us For Our Conference On June 7th

Posted by Michael Lindberg on May 23, 2018 11:13:27 AM

“… And Action!”

The 71st annual Cannes Film Festival has just ended. And without the film directors’ calls for action there would have been no films and no film festival. The same can be said for corporate life. You need action to stay in business.


When things change around your business you need to act. If you don’t your business will become obsolete and be left behind facing a slow death. And things do change fast and for some companies the constant flux of changes paralyzes them. Result: No action.

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Topics: Marketing, Sales, Change, Strategic Agility, Detecting Opportunities

Disruptive Innovation Conference: Join Us On June 15th

Posted by Michael Lindberg on Jun 6, 2017 12:02:19 PM

What Is Disruption? 

"There is way too much talk about disruption!" Yes, that's true, but the term 'disruption' is often used incorrectly. However, this doesn't make true disruption less relevant so let's get a handle on what it is, because we can't afford not to. 
On June 15 we are hosting a conference on this topic at Odense Congress Center, Denmark.
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Topics: Insider, Marketing, Sales, Change

Why Care So Much About Satisfying Your Customers' Needs?

Posted by Michael Lindberg on May 23, 2017 11:10:45 AM

Customer Satisfaction

If your customers weren’t satisfied, they wouldn’t be your customers at all. So why all the fuss about measuring customer satisfaction? Yes, it can make you feel good that they are satisfied with you on an overall level, but you probably knew that already. What really matters are the pockets of dissatisfaction that your customers have. The devil’s in the detail, so search for those details where your customers experience problems, challenges and frustrations. That’s the way to be inspired to do something extraordinary. Just listen to Tom Peters, the grand old man of business management:


“Nearly 100% of innovation is inspired by people who are supremely pissed off by the way things are.”

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Topics: Sales, Change

Think Like A Loser: What Can Business Learn From Baseball?

Posted by Michael Lindberg on Apr 19, 2017 11:03:26 AM

The Law of Competitive Balance

Whilst most of us view baseball as a strictly American pastime, the sport does boast a sizeable global fanbase. However, it's not the fans, the players or even the managers that are of interest - it's the tons of data that's collected and the insights extracted from it. Bill James is an American baseball writer, historian, and statistician and has studied baseball for many, many years and he has come up with some interesting insights that not only apply to the world of baseball, but also to business.

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Topics: Marketing, Sales, Change

Customer Oriented: The Importance Of Meeting Customer Needs

Posted by Michael Lindberg on Mar 24, 2017 10:22:34 AM

Satisfying Your Customers

If you think that winning is about a strong social media presence, search engine optimization, content marketing and so on, you are wrong. Such things, however important, are merely tools, and who needs a hammer if there is no house to build? The same holds true about growth: Before you choose and apply your tools you need to make sure you have the fundamentals right. OK, so the fundamentals are about having the best products and/or lowest prices, right? Wrong again. What is truly fundamental to growth is to have a clear answer to the famous question, posed in 1960 by Harvard Business School’s Theodore Levitt:

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Topics: Marketing, Sales

Detecting Opportunities: What Really Matters To Your Customers?

Posted by Michael Lindberg on Mar 13, 2017 10:56:17 AM

A Faster Horse

Henry Ford understood that people wanted better, faster and more comfortable transportation and he translated this into the tremendously successful Model T. So instead of asking what the market wanted he gave the market what it needed and that catapulted the growth of the Ford Motor Company. Can you do the same?

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Topics: Marketing, Sales, Change

GrowHow: February's Insight & Inspiration

Posted by Karl Reynolds on Feb 23, 2017 9:27:50 AM

How to achieve growth 

Following on from January's successful launch of GrowHow, our new monthly newsletter, we are currently in the process of creating our follow-up edition, to be published at the end of this month. GrowHow provides insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox, with January's topics touching on subjects such as business model innovation, disruptive innovation and strategic agility



Subscribe to GrowHow 

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Topics: Marketing, Sales, Change

GrowHow: Monthly Insight and Inspiration

Posted by Karl Reynolds on Jan 25, 2017 9:50:18 AM

How to achieve growth

Following on from our recent festive eBook campaign, we are proud to launch our new monthly publication, GrowHow. We will be providing insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox. 


If you work in the world of sales, marketing, business development, strategy or management then we will provide you with some informative and inspirational light reading, starting Friday 27th January. GrowHow will also contain updates regarding our webinars, eBook offers and details regarding our future conferences, so you never have to miss out again. To subscribe please click on the link below.


Subscribe to GrowHow 

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Topics: Marketing, Sales, Change

Nokia: Why Weren't They Strategically Agile Enough?

Posted by Michael Lindberg on Dec 6, 2016 12:39:29 PM


“We didn’t do anything wrong, but somehow, we lost”


These were the words of Nokia CEO Stephen Elop when he concluded the press conference where it was announced that the mobile phone branch of Nokia would be sold to Microsoft. But was he right? Didn’t Nokia do anything wrong? I mean, apparently they must have since they could go from a market share of an impressive 50% to a catastrophic 3% in just a few years.

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Topics: Sales, Change

Conference: What does the future hold?

Posted by Michael Lindberg on Nov 30, 2016 9:57:44 AM

How do we benefit from change? 

"It's hard to make predictions - especially about the future!" So what is the need for it? Well, the future is just around the corner, so there is no time to waste!


How will 3D printing, Smart Factory, Internet of Things, sharing economy, big data / small data and cloud computing impact those of us who work in sales, marketing, business development and strategy? How should we use it, and how will change benefit us in the market?


Join us for our Christmas conference on the 8th of December at Odense Congress Center where a good mix of practitioners and experts give their views on how to become one of the future winners. Please note that the conference will be conducted in Danish. To view the conference program please click here.

To sign up for the conference please click on the link below.


Attend Conference

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Topics: Marketing, Sales, Change