If your customers weren’t satisfied, they wouldn’t be your customers at all. So why all the fuss about measuring customer satisfaction? Yes, it can make you feel good that they are satisfied with you on an overall level, but you probably knew that already. What really matters are the pockets of dissatisfaction that your customers have. The devil’s in the detail, so search for those details where your customers experience problems, challenges and frustrations. That’s the way to be inspired to do something extraordinary. Just listen to Tom Peters, the grand old man of business management:
“Nearly 100% of innovation is inspired by people who are supremely pissed off by the way things are.”
The Law of Competitive Balance
Whilst most of us view baseball as a strictly American pastime, the sport does boast a sizeable global fanbase. However, it's not the fans, the players or even the managers that are of interest - it's the tons of data that's collected and the insights extracted from it. Bill James is an American baseball writer, historian, and statistician and has studied baseball for many, many years and he has come up with some interesting insights that not only apply to the world of baseball, but also to business.
Satisfying Your Customers
If you think that winning is about a strong social media presence, search engine optimization, content marketing and so on, you are wrong. Such things, however important, are merely tools, and who needs a hammer if there is no house to build? The same holds true about growth: Before you choose and apply your tools you need to make sure you have the fundamentals right. OK, so the fundamentals are about having the best products and/or lowest prices, right? Wrong again. What is truly fundamental to growth is to have a clear answer to the famous question, posed in 1960 by Harvard Business School’s Theodore Levitt:
A Faster Horse
Henry Ford understood that people wanted better, faster and more comfortable transportation and he translated this into the tremendously successful Model T. So instead of asking what the market wanted he gave the market what it needed and that catapulted the growth of the Ford Motor Company. Can you do the same?
How to achieve growth
Following on from January's successful launch of GrowHow, our new monthly newsletter, we are currently in the process of creating our follow-up edition, to be published at the end of this month. GrowHow provides insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox, with January's topics touching on subjects such as business model innovation, disruptive innovation and strategic agility.
How to achieve growth
Following on from our recent festive eBook campaign, we are proud to launch our new monthly publication, GrowHow. We will be providing insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox.
If you work in the world of sales, marketing, business development, strategy or management then we will provide you with some informative and inspirational light reading, starting Friday 27th January. GrowHow will also contain updates regarding our webinars, eBook offers and details regarding our future conferences, so you never have to miss out again. To subscribe please click on the link below.
“We didn’t do anything wrong, but somehow, we lost”
These were the words of Nokia CEO Stephen Elop when he concluded the press conference where it was announced that the mobile phone branch of Nokia would be sold to Microsoft. But was he right? Didn’t Nokia do anything wrong? I mean, apparently they must have since they could go from a market share of an impressive 50% to a catastrophic 3% in just a few years.
How do we benefit from change?
"It's hard to make predictions - especially about the future!" So what is the need for it? Well, the future is just around the corner, so there is no time to waste!
How will 3D printing, Smart Factory, Internet of Things, sharing economy, big data / small data and cloud computing impact those of us who work in sales, marketing, business development and strategy? How should we use it, and how will change benefit us in the market?
Join us for our Christmas conference on the 8th of December at Odense Congress Center where a good mix of practitioners and experts give their views on how to become one of the future winners. Please note that the conference will be conducted in Danish. To view the conference program please click here.
To sign up for the conference please click on the link below.
'I am the astronaut of boxing. Joe Louis and Dempsey were just jet pilots. I’m in a world of my own'
So are you, in a class of your own, if you go on a mission to reach your Mars. No one else is near you, your competitors are still stuck on Earth trying to make irrelevant changes that will not drive profits. Now, it is time to make sure you remain in the number 1 spot by not allowing current nor upcoming competitors too much space.