Differentiation: Beating Your Direct And Indirect Competitors

Posted by Michael Lindberg on Mar 29, 2017 9:20:32 AM

Standing out from the crowd

I guess that most marketeers agree that it is getting increasingly difficult to stand out from the crowd, at least based on the products you supply. There are three obvious reasons for this:

 

1. A torrent of new products has washed over customers, each with conflicting claims and the tiniest points of difference – and many of those differences are overlooked or perhaps not even recognized.

Read More

Topics: Insider, Marketing

Customer Oriented: The Importance Of Meeting Customer Needs

Posted by Michael Lindberg on Mar 24, 2017 10:22:34 AM

Satisfying Your Customers

If you think that winning is about a strong social media presence, search engine optimization, content marketing and so on, you are wrong. Such things, however important, are merely tools, and who needs a hammer if there is no house to build? The same holds true about growth: Before you choose and apply your tools you need to make sure you have the fundamentals right. OK, so the fundamentals are about having the best products and/or lowest prices, right? Wrong again. What is truly fundamental to growth is to have a clear answer to the famous question, posed in 1960 by Harvard Business School’s Theodore Levitt:

Read More

Topics: Marketing, Sales

Detecting Opportunities: What Really Matters To Your Customers?

Posted by Michael Lindberg on Mar 13, 2017 10:56:17 AM

A Faster Horse

Henry Ford understood that people wanted better, faster and more comfortable transportation and he translated this into the tremendously successful Model T. So instead of asking what the market wanted he gave the market what it needed and that catapulted the growth of the Ford Motor Company. Can you do the same?

Read More

Topics: Marketing, Sales, Change

IGNITE 2017: Michael Lindberg Announced As Guest Speaker

Posted by Karl Reynolds on Mar 8, 2017 9:24:11 AM

B2B Marketing Summit 

We are very proud to report that Lindberg International CEO, Michael Lindberg, has been announced as a guest speaker at the prestigious Ignite 2017 summit, Europe's biggest B2B marketing conference, that is being held in London on June 22nd. 

Read More

Topics: News, Marketing

GrowHow: February's Insight & Inspiration

Posted by Karl Reynolds on Feb 23, 2017 9:27:50 AM

How to achieve growth 

Following on from January's successful launch of GrowHow, our new monthly newsletter, we are currently in the process of creating our follow-up edition, to be published at the end of this month. GrowHow provides insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox, with January's topics touching on subjects such as business model innovation, disruptive innovation and strategic agility

 

 

Subscribe to GrowHow 

Read More

Topics: Marketing, Sales, Change

The Business Olympics: Disruptive Innovation

Posted by Michael Lindberg on Feb 20, 2017 9:39:12 AM

Innovate Your Way To A Gold Medal

Cast your mind back to last summer when, on August 5th, the Games of the XXXI Olympiad opened in Rio de Janeiro, Brazil. Once more we heard the Olympic creed about the importance of giving one’s best and striving for personal excellence. This may be a valid theory, but in matters of business it is unfortunately not enough. In the Olympic Games you win a medal if you end up in either first, second or third place, and the rest are credited for having done their best. In business, it has become an accepted fact that only numbers 1 and 2 and, in rare cases, number 3 are profitable in the long run. What about the rest? They are in a crisis and will eventually close, merge or be acquired.

Read More

Topics: Marketing, Change

Business Model Innovation: How Did Apple Get It Right?

Posted by Michael Lindberg on Feb 13, 2017 10:40:45 AM

Differentiation Via Business Model Innovation

Maybe you think that BMI is the abbreviation for Body Mass Index, It is, but for business it means Business Model Innovation, a concept that was made popular in the early years of this century.

 

Apple is the perfect example of what an innovative business model can do for a company. In 2001, Apple stopped its focus on developing proprietary hardware and software and instead developed an innovative business model for downloading music - the iTunes online music service. The iPod was a direct result of this and to a large extent also the iPhone.

Read More

Topics: Marketing, Change

GrowHow: Monthly Insight and Inspiration

Posted by Karl Reynolds on Jan 25, 2017 9:50:18 AM

How to achieve growth

Following on from our recent festive eBook campaign, we are proud to launch our new monthly publication, GrowHow. We will be providing insight and inspiration on how to grow your business, on a monthly basis, direct to your inbox. 

 

If you work in the world of sales, marketing, business development, strategy or management then we will provide you with some informative and inspirational light reading, starting Friday 27th January. GrowHow will also contain updates regarding our webinars, eBook offers and details regarding our future conferences, so you never have to miss out again. To subscribe please click on the link below.

 

Subscribe to GrowHow 

Read More

Topics: Marketing, Sales, Change

Conference: What does the future hold?

Posted by Michael Lindberg on Nov 30, 2016 9:57:44 AM

How do we benefit from change? 

"It's hard to make predictions - especially about the future!" So what is the need for it? Well, the future is just around the corner, so there is no time to waste!

 

How will 3D printing, Smart Factory, Internet of Things, sharing economy, big data / small data and cloud computing impact those of us who work in sales, marketing, business development and strategy? How should we use it, and how will change benefit us in the market?

 

Join us for our Christmas conference on the 8th of December at Odense Congress Center where a good mix of practitioners and experts give their views on how to become one of the future winners. Please note that the conference will be conducted in Danish. To view the conference program please click here.


To sign up for the conference please click on the link below.

 

Attend Conference

Read More

Topics: Marketing, Sales, Change

Strategic Agility: Dominating Your Competition

Posted by Michael Lindberg on Nov 29, 2016 9:09:04 AM

'I am the astronaut of boxing. Joe Louis and Dempsey were  just jet pilots. I’m in a world of my own'

Muhammad Ali

So are you, in a class of your own, if you go on a mission to reach your Mars. No one else is near you, your competitors are still stuck on Earth trying to make irrelevant changes that will not drive profits. Now, it is time to make sure you remain in the number 1 spot by not allowing current nor upcoming competitors too much space.

Read More

Topics: Marketing, Sales