'Something Had To Happen': Join Us For Our Conference On June 7th

Posted by Michael Lindberg on May 23, 2018 11:13:27 AM

“… And Action!”

The 71st annual Cannes Film Festival has just ended. And without the film directors’ calls for action there would have been no films and no film festival. The same can be said for corporate life. You need action to stay in business.

 

When things change around your business you need to act. If you don’t your business will become obsolete and be left behind facing a slow death. And things do change fast and for some companies the constant flux of changes paralyzes them. Result: No action.

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Topics: Marketing, Sales, Change, Strategic Agility, Detecting Opportunities

What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Marketing, webinar, Strategic Agility

Marketing Myopia: Why You Need More Than Better Products

Posted by Michael Lindberg on Mar 11, 2018 1:05:57 PM

You Need More Than Better Products

The experts agree: In future, competition will take place between business models, and not just between products and technologies. Clayton Christensen has written extensively about the importance (and threat) of disruptive innovation, but what happens if a competitor or a technology moves “fast forward” and outcompetes you? I’m sure you know what happened to Kodak, but let’s revisit the story:

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Topics: Marketing

Perception Is Reality: Measuring Qualitative Data

Posted by Michael Lindberg on Feb 15, 2018 10:50:52 AM

Measuring Qualitative Data

Whether you are a man or a woman I’m pretty sure you've come across the French cosmetics company L'Oréal’s slogan: “Because you’re worth it”. But how exactly do you measure “worth”?

 

Did you notice I used the word “measure”? You see, the thing is that any measurement is quantitative because when you measure something, you’re gauging the amount to which it’s happening. Simple - but not quite enough. I realize that it’s great to make a count and then base whatever decision you need to make on that measurement, whether it’s higher, louder, bigger, heavier or whatever you measure. But it really is too simple. Numbers are only numbers, they lack perspective. They lack, among other things, the ability to answer the important question “Why?”

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Topics: Marketing

Fast Prototyping - The Key To Innovation

Posted by Michael Lindberg on Nov 16, 2017 8:20:16 AM

 

The Key To Innovation

 

'Failure is not an option'

 

These words have been attributed to Gene Kranz, the Apollo 13 Flight Director, when confronted with the situation onboard Apollo 13 after an explosion occurred that ended any hope of a lunar landing and threatened the lives of the crew. In fact, he didn’t utter these words, but they summarize very well the sentiment when a few good men at Mission Control were thinking very hard to find a way to bring the three astronauts safely back to earth.

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Topics: Marketing, Change

Mission To Mars: How To Achieve Sustainable Growth

Posted by Michael Lindberg on Jul 27, 2017 8:54:07 AM

Achieve Sustainable Growth

Before presenting you with the Mission to Mars growth concept, let me make it crystal clear why there is a need for it: 

 

Every business must continually grow

In today’s world, technology is advancing at lightning speed. If you do not grow, you do not have the strength to take advantage of the opportunities these changes provide or – even worse – you cannot handle the threats. These companies will eventually find themselves in a downward spiral that will ultimately lead to their demise. Nothing short of pure Darwinism.

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Topics: Marketing, Change

Content Marketing: How To Create Compelling Content

Posted by Karl Reynolds on Jun 21, 2017 9:59:54 AM

How To Create Compelling Content

Every two days we create as much information as we did from the dawn of civilization up until 2003. That’s right. Your eyes aren’t deceiving you. Every 48 hours we create as much content as was spawned in the 12,000 years prior to 2003. As mind boggling as that sounds, what can we glean from it?

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Topics: Marketing

How Are You Different? The Three Key Principles Of Differentiation

Posted by Michael Lindberg on Jun 16, 2017 10:43:54 AM

 

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

- Peter Drucker

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Topics: Marketing

Disruptive Innovation Conference: Join Us On June 15th

Posted by Michael Lindberg on Jun 6, 2017 12:02:19 PM

What Is Disruption? 

"There is way too much talk about disruption!" Yes, that's true, but the term 'disruption' is often used incorrectly. However, this doesn't make true disruption less relevant so let's get a handle on what it is, because we can't afford not to. 
 
On June 15 we are hosting a conference on this topic at Odense Congress Center, Denmark.
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Topics: Insider, Marketing, Sales, Change

Think Like A Loser: What Can Business Learn From Baseball?

Posted by Michael Lindberg on Apr 19, 2017 11:03:26 AM

The Law of Competitive Balance

Whilst most of us view baseball as a strictly American pastime, the sport does boast a sizeable global fanbase. However, it's not the fans, the players or even the managers that are of interest - it's the tons of data that's collected and the insights extracted from it. Bill James is an American baseball writer, historian, and statistician and has studied baseball for many, many years and he has come up with some interesting insights that not only apply to the world of baseball, but also to business.

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Topics: Marketing, Sales, Change