Three (Or Four) Predictions For Business In 2018

Posted by Michael Lindberg on Feb 7, 2018 9:27:25 AM

2018 Business Predictions 

The start of the year is the time for predictions – and here are three predictions for business in 2018 that I consider safe bets. Why? Because “everyone” talks about them (the definition of hype), but not all of them are equally relevant. That’s already my fourth prediction. So here it goes, sorted by number of letters in the abbreviations (consultants love these, makes it a bit more scientific I guess or just less transparent for their clients):

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Topics: Insider

The 8 Leadership Qualities Required For Growth

Posted by Michael Lindberg on Dec 18, 2017 9:56:02 AM

8 Leadership Qualities Required For Growth

McKinsey – together with the equally esteemed executive search firm Egon Zehnder International – have published a study showing which leadership competencies are most valuable when it comes to growing a business. Not surprisingly they found that “leadership quality is critical to growth, that most companies don’t have enough high-quality executives, and that certain competencies are more important to some growth strategies than to others”.

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Topics: Insider, Change

Strategy: The Importance Of Competitive Intelligence

Posted by Michael Lindberg on Aug 21, 2017 10:10:38 AM

The Importance of Competitive Intelligence 

I have always claimed that no such thing as a company exists. In best case it’s a group of people who work together towards a common goal. I know it’s a bit provocative, but there is some truth to it and when it comes to competitive intelligence there is actually a lot of truth to it. Because who is it that determines the strategies of your competitors? Their owners, management and other internal decision makers and influencers.

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Topics: Insider, Change

Disruptive Innovation Conference: Join Us On June 15th

Posted by Michael Lindberg on Jun 6, 2017 12:02:19 PM

What Is Disruption? 

"There is way too much talk about disruption!" Yes, that's true, but the term 'disruption' is often used incorrectly. However, this doesn't make true disruption less relevant so let's get a handle on what it is, because we can't afford not to. 
On June 15 we are hosting a conference on this topic at Odense Congress Center, Denmark.
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Topics: Insider, Marketing, Sales, Change

Differentiation: Beating Your Direct And Indirect Competitors

Posted by Michael Lindberg on Mar 29, 2017 9:20:32 AM

Standing out from the crowd

I guess that most marketeers agree that it is getting increasingly difficult to stand out from the crowd, at least based on the products you supply. There are three obvious reasons for this:


1. A torrent of new products has washed over customers, each with conflicting claims and the tiniest points of difference – and many of those differences are overlooked or perhaps not even recognized.

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Topics: Insider, Marketing

Identifying Your Organization's Strengths

Posted by Michael Lindberg on Oct 18, 2016 1:01:46 AM


Finding The Strengths Within Your Organization

Unfortunately, human beings still carry around a basic instinct dating back to when we competed directly with other animal species. Back then, our survival was aided by focusing on weaknesses in the form of danger, faults, errors, and problems. The world is different today, but this inherited focus on weaknesses is not easy to let go. However difficult it may be, you have to if you want to achieve change. It simply does not make sense to focus on the things that do not work because that creates negative energy. Instead, you should focus on identifying your organization's strengths. So, how do you identify these organizational strengths? By asking positive questions about what works well. Who do you ask? You ask both your customers and your employees.

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Topics: Insider, Change