Business Model Patterns: Freemium & Ingredient Branding

Posted by Michael Lindberg on Oct 5, 2017 8:03:24 AM

Business Model Patterns

Last month month I urged you to play cards -  not in order to be pleasure seeking or even lazy, but to do your job of developing your business. But not just any card game will do, you need to look in the direction of Oliver Gassmann, professor of Technology and Innovation Management at the University of St. Gallen, who has come up with a fantastic tool to help you to challenge your current, and develop a new, business model – using 55 cards.

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Topics: Change

Lets Play Cards: Patterns Of Business Model Innovation

Posted by Michael Lindberg on Sep 11, 2017 2:38:51 PM

Patterns Of Business Model Innovation

“Alea iacta est!”

- Julius Caeser


If you learned Latin when you were young you may recall that these were the words spoken by Julius Caesar as he led his army across the Rubicon river in Northern Italy and thus beginning his long civil war against Pompey and the Optimates.


The words mean “The dice have been cast!” and by this Caesar meant to say that with crossing Rubicon he had passed a point of no return. It’s interesting that he cast dice when today I urge you to play cards – before you pass your point of no return. I do so because Oliver Gassmann who is professor of Technology and Innovation Management at the University of St. Gallen has come up with a fantastic tool to help to challenge current and develop new business models – using 55 cards.

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Topics: Change

Strategy: The Importance Of Competitive Intelligence

Posted by Michael Lindberg on Aug 21, 2017 10:10:38 AM

The Importance of Competitive Intelligence 

I have always claimed that no such thing as a company exists. In best case it’s a group of people who work together towards a common goal. I know it’s a bit provocative, but there is some truth to it and when it comes to competitive intelligence there is actually a lot of truth to it. Because who is it that determines the strategies of your competitors? Their owners, management and other internal decision makers and influencers.

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Topics: Insider, Change

Webinar: Strategy Must Be More Than Just “More Of The Same”

Posted by Michael Lindberg on Aug 2, 2017 8:59:18 AM

An Alternative Way Of Working

On August 17 at 13.00 CET we host yet another webinar (in Danish). This time the theme is related to the yearly strategy work which is about to begin for many companies. A lot of resources are poured into this, but not seldom all the efforts are in vain. The reason is simple: Many companies lack the skills or, even worse, the ambition to think outside the box, resulting in a strategy that is simply “more of the same”. However, it just isn’t good enough to simply add yet another year to last year’s strategy work when the market is ever evolving.

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Topics: webinar, Change

Mission To Mars: How To Achieve Sustainable Growth

Posted by Michael Lindberg on Jul 27, 2017 8:54:07 AM

Achieve Sustainable Growth

Before presenting you with the Mission to Mars growth concept, let me make it crystal clear why there is a need for it: 


Every business must continually grow

In today’s world, technology is advancing at lightning speed. If you do not grow, you do not have the strength to take advantage of the opportunities these changes provide or – even worse – you cannot handle the threats. These companies will eventually find themselves in a downward spiral that will ultimately lead to their demise. Nothing short of pure Darwinism.

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Topics: Marketing, Change

Disruptive Innovation Conference: Join Us On June 15th

Posted by Michael Lindberg on Jun 6, 2017 12:02:19 PM

What Is Disruption? 

"There is way too much talk about disruption!" Yes, that's true, but the term 'disruption' is often used incorrectly. However, this doesn't make true disruption less relevant so let's get a handle on what it is, because we can't afford not to. 
On June 15 we are hosting a conference on this topic at Odense Congress Center, Denmark.
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Topics: Insider, Marketing, Sales, Change

Leonardo Da Vinci & The Origins Of Disruptive Innovation

Posted by Michael Lindberg on May 30, 2017 8:48:17 AM

Renaissance Man 

One of the main things the renaissance genius Leonardo da Vinci did was to challenge the orthodox thinking. He constantly asked skeptical questions and challenged deeply entrenched beliefs that had long been taken for granted. This has made him probably the most important inventor of all times and the father of disruptive innovation.

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Topics: Change

Why Care So Much About Satisfying Your Customers' Needs?

Posted by Michael Lindberg on May 23, 2017 11:10:45 AM

Customer Satisfaction

If your customers weren’t satisfied, they wouldn’t be your customers at all. So why all the fuss about measuring customer satisfaction? Yes, it can make you feel good that they are satisfied with you on an overall level, but you probably knew that already. What really matters are the pockets of dissatisfaction that your customers have. The devil’s in the detail, so search for those details where your customers experience problems, challenges and frustrations. That’s the way to be inspired to do something extraordinary. Just listen to Tom Peters, the grand old man of business management:


“Nearly 100% of innovation is inspired by people who are supremely pissed off by the way things are.”

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Topics: Sales, Change

Appeal To The Heart: Creating Lasting Change Within Your Organization

Posted by Michael Lindberg on Apr 24, 2017 11:16:39 AM

Create Lasting Change

Creating a sense of urgency is not only the first step; it is also the most important and most difficult step towards making change. The reason is obvious: If the organization feels no need for change then the likelihood of it occurring is very low. The employees may say that they appreciate the need for change and they may even nod at the proposed changes, but still nothing happens if they feel no urgent need for it.

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Topics: Change

Think Like A Loser: What Can Business Learn From Baseball?

Posted by Michael Lindberg on Apr 19, 2017 11:03:26 AM

The Law of Competitive Balance

Whilst most of us view baseball as a strictly American pastime, the sport does boast a sizeable global fanbase. However, it's not the fans, the players or even the managers that are of interest - it's the tons of data that's collected and the insights extracted from it. Bill James is an American baseball writer, historian, and statistician and has studied baseball for many, many years and he has come up with some interesting insights that not only apply to the world of baseball, but also to business.

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Topics: Marketing, Sales, Change