How To Set Measurable Goals For Your Organization

Posted by Michael Lindberg on Jan 19, 2018 10:35:57 AM

Setting Measurable Goals

Did you read my latest blog post about the importance of not just formulating goals, but actually making them SMART:

  • Specific: Your resolution must be totally clear as it’s very important to have a concrete goal.
  • Measurable: It may be an old cliché, but many buy into the saying that “What gets measured gets done.”
  • Achievable: Sure you can have stretch goals, but trying to take too big a step too fast may leave you frustrated.
  • Relevant: The goal must matter to you - and for the right reasons. Otherwise, most likely it doesn’t last long.
  • Time-bound: You need a deadline, but you should also give yourself enough time to focus on small wins so you can make gradual progress. 
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Topics: Change

Why You Should Be Making SMART New Year's Resolutions

Posted by Michael Lindberg on Jan 8, 2018 8:50:04 AM

SMART New Year's Resolutions

Let’s face it: it’s that time of the year – the time for new year resolutions. Of course these are a private matter, but I’m certain you also have some resolutions for your job and/or company. Unfortunately, most resolutions, private as well as corporate, fail. But why is it like that? Well, bright people have found out that many resolutions fail because they are too vague like losing weight or being promoted or growing the business.

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Topics: Change

The 8 Leadership Qualities Required For Growth

Posted by Michael Lindberg on Dec 18, 2017 9:56:02 AM

8 Leadership Qualities Required For Growth

McKinsey – together with the equally esteemed executive search firm Egon Zehnder International – have published a study showing which leadership competencies are most valuable when it comes to growing a business. Not surprisingly they found that “leadership quality is critical to growth, that most companies don’t have enough high-quality executives, and that certain competencies are more important to some growth strategies than to others”.

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Topics: Insider, Change

Konference: Kejserens Nye Klæder

Posted by Michael Lindberg on Dec 1, 2017 8:44:21 AM

Kejserens Nye Klæder

Har du nogensinde siddet og lyttet til såvel kloge som mindre kloge hoveder, der fyrede en masse fine ord af? Men det er ikke alt, der lyder smart, der er lige klogt, for især i disse ”fake news”-tider er der ofte lidt for meget ”Kejserens nye Klæder” over det.

 

Deltag i vores julekonference i Odense Congress Center den 14. december, hvor en række gode folk med fødderne solidt plantet på jorden giver deres bud på, hvordan man kan gribe salg, marketing, strategi og ledelse an. De er kendte for at skrælle fernissen af og i stedet finde ind til essensen, og det kan vi nok alle sammen have glæde af.

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Topics: Change

Fast Prototyping - The Key To Innovation

Posted by Michael Lindberg on Nov 16, 2017 8:20:16 AM

 

The Key To Innovation

 

'Failure is not an option'

 

These words have been attributed to Gene Kranz, the Apollo 13 Flight Director, when confronted with the situation onboard Apollo 13 after an explosion occurred that ended any hope of a lunar landing and threatened the lives of the crew. In fact, he didn’t utter these words, but they summarize very well the sentiment when a few good men at Mission Control were thinking very hard to find a way to bring the three astronauts safely back to earth.

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Topics: Marketing, Change

'Kill Your Darlings' - Rethink Your Business Model

Posted by Michael Lindberg on Oct 30, 2017 8:12:12 AM

Rethink Your Business Model

Many years ago I had a boss who told me to “kill your darlings”. He felt that I stubbornly held on to my personal favorites in the marketing material I created – and he was right. Just because it had worked well once didn’t mean it would still be the best thing to do.

The same is true for business models.

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Topics: Change

Copy To Be Original: The Business Model Navigator

Posted by Michael Lindberg on Oct 18, 2017 11:00:01 AM

The Business Model Navigator

Of course you know the phrase ´There’s no reason to reinvent the wheel´. It describes the fact that when you take a close look at things only very little is actually new. In most cases what we consider innovations are just minor variations (not always improvements) of something that already exists, and that’s not necessarily a bad thing.

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Topics: Change

Business Model Patterns: Freemium & Ingredient Branding

Posted by Michael Lindberg on Oct 5, 2017 8:03:24 AM

Business Model Patterns

Last month month I urged you to play cards -  not in order to be pleasure seeking or even lazy, but to do your job of developing your business. But not just any card game will do, you need to look in the direction of Oliver Gassmann, professor of Technology and Innovation Management at the University of St. Gallen, who has come up with a fantastic tool to help you to challenge your current, and develop a new, business model – using 55 cards.

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Topics: Change

Lets Play Cards: Patterns Of Business Model Innovation

Posted by Michael Lindberg on Sep 11, 2017 2:38:51 PM

Patterns Of Business Model Innovation

“Alea iacta est!”

- Julius Caeser

 

If you learned Latin when you were young you may recall that these were the words spoken by Julius Caesar as he led his army across the Rubicon river in Northern Italy and thus beginning his long civil war against Pompey and the Optimates.

 

The words mean “The dice have been cast!” and by this Caesar meant to say that with crossing Rubicon he had passed a point of no return. It’s interesting that he cast dice when today I urge you to play cards – before you pass your point of no return. I do so because Oliver Gassmann who is professor of Technology and Innovation Management at the University of St. Gallen has come up with a fantastic tool to help to challenge current and develop new business models – using 55 cards.

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Topics: Change

Strategy: The Importance Of Competitive Intelligence

Posted by Michael Lindberg on Aug 21, 2017 10:10:38 AM

The Importance of Competitive Intelligence 

I have always claimed that no such thing as a company exists. In best case it’s a group of people who work together towards a common goal. I know it’s a bit provocative, but there is some truth to it and when it comes to competitive intelligence there is actually a lot of truth to it. Because who is it that determines the strategies of your competitors? Their owners, management and other internal decision makers and influencers.

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Topics: Insider, Change