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RGS Nordic originated in Denmark 25 years ago, and have gone on to become market leaders in the field of industrial waste recycling and the treatment of contaminated soil and industrial waste water. With a goal to reuse as many natural resources as possible to ensure clean drinking water for future generations, and offering sustainable, traceable, and fully transparent solutions, RGS Nordic wanted to know how they were perceived in Denmark & Sweden by customers and non customers alike. 

Establishing a substantive value proposition is critical in order to demonstrate to your customers how your solution helps them solve their problem in a superior way compared to alternatives. In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives provided by competing firms in the market.

This May, Lindberg International carried out a large global study on behalf of the leading headset producer Jabra. The study is called “Productivity at the office – challenges 2015”. Jabra’s motivation for doing the study is to help organizations and their employees to achieve high levels of productivity, which is a key factor in business success.

Introducing new technology in markets new to your company is an optimal way of diversifying company’s product portfolio. However, venturing into an uncharted territory outside of your current market comes with numerous challenges.

Launching a new product is always challenging. A popular article in Harvard Business Review, shares a story of a firm that helps companies launch their “revolutionary” products.