Reaching Higher Than The Alps: Our New Whitepaper

Posted by Michael Lindberg on Jun 28, 2018 10:20:48 AM

Whitepaper 1

A Business Model is like a Swiss Army Knife

 There are three factors of business life that need to be addressed:

  1. Every business must continually grow
  2. The old strategy tools no longer apply
  3. It is getting increasingly difficult to stand out

The solution is to continuously challenge your business model so it can be adapted to the facts of the moment. The easiest way to differentiate a company from its competitors is by means of the entire business model, not just the products and services. It is actually logical. Products and services is the “What” element, but the business model consists of four elements in total and the more elements you change the more unique you become.


So go ahead and innovate your business model by working with all four elements:

  • Who? (your target group)
  • What? (your value proposition)
  • How? (your value chain)
  • Why? (your revenue model and cost structure)

For further insight into innovative business models and how they can be used to achieve growth for your organization why not download our new whitepaper? Entitled 'Reaching higher than the Alps', the whitepaper takes an in-depth look at how to create growth through a structured process of challenging and innovating your business model, and it's packed with good advice and practical tools based on some of the smartest people in the world within the field of strategy and business development. Please click below to download your free copy:



Topics: Business Model Innovation, Disruptive Innovation