Do you know the story of the East German car Trabant (a.k.a Trabi)? When it was first introduced in the late 50’s it wasn’t a bad car, actually it was competitive with the traditional Volkswagen (Beetle). But Trabi became a boiling frog.
The boiling frog is an anecdote describing a frog slowly being boiled alive. The premise is that if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death.
Because of the Berlin Wall and the Iron Curtain the “people owned” Trabi factory never realized that the water was getting warmer. Consequently the factory went bankrupt in 1991, just one year after Germany was unified.
Your company lives in the free world, in a world of tough competition so constant change has become a fact of life. However, many people who are afraid of change or simply don’t see the need for it still adhere to the old saying: If it ain’t broke, don’t fix it.
That’s terrible, the world is not standing still and if you want to avoid becoming a boiling frog or as obsolete as a Trabi you need to constantly change – even things that work, things that are not yet broke. So my best advice to you is: If it ain’t broke, break it!
See more details in this six minutes long video post card from Berlin.