Konference: Kejserens Nye Klæder

Posted by Michael Lindberg on Dec 1, 2017 8:44:21 AM

Kejserens Nye Klæder

Har du nogensinde siddet og lyttet til såvel kloge som mindre kloge hoveder, der fyrede en masse fine ord af? Men det er ikke alt, der lyder smart, der er lige klogt, for især i disse ”fake news”-tider er der ofte lidt for meget ”Kejserens nye Klæder” over det.


Deltag i vores julekonference i Odense Congress Center den 14. december, hvor en række gode folk med fødderne solidt plantet på jorden giver deres bud på, hvordan man kan gribe salg, marketing, strategi og ledelse an. De er kendte for at skrælle fernissen af og i stedet finde ind til essensen, og det kan vi nok alle sammen have glæde af.

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Topics: Change

Fast Prototyping - The Key To Innovation

Posted by Michael Lindberg on Nov 16, 2017 8:20:16 AM


The Key To Innovation


'Failure is not an option'


These words have been attributed to Gene Kranz, the Apollo 13 Flight Director, when confronted with the situation onboard Apollo 13 after an explosion occurred that ended any hope of a lunar landing and threatened the lives of the crew. In fact, he didn’t utter these words, but they summarize very well the sentiment when a few good men at Mission Control were thinking very hard to find a way to bring the three astronauts safely back to earth.

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Topics: Marketing, Change

'Kill Your Darlings' - Rethink Your Business Model

Posted by Michael Lindberg on Oct 30, 2017 8:12:12 AM

Rethink Your Business Model

Many years ago I had a boss who told me to “kill your darlings”. He felt that I stubbornly held on to my personal favorites in the marketing material I created – and he was right. Just because it had worked well once didn’t mean it would still be the best thing to do.

The same is true for business models.

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Topics: Change

Copy To Be Original: The Business Model Navigator

Posted by Michael Lindberg on Oct 18, 2017 11:00:01 AM

The Business Model Navigator

Of course you know the phrase ´There’s no reason to reinvent the wheel´. It describes the fact that when you take a close look at things only very little is actually new. In most cases what we consider innovations are just minor variations (not always improvements) of something that already exists, and that’s not necessarily a bad thing.

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Topics: Change

Business Model Patterns: Freemium & Ingredient Branding

Posted by Michael Lindberg on Oct 5, 2017 8:03:24 AM

Business Model Patterns

Last month month I urged you to play cards -  not in order to be pleasure seeking or even lazy, but to do your job of developing your business. But not just any card game will do, you need to look in the direction of Oliver Gassmann, professor of Technology and Innovation Management at the University of St. Gallen, who has come up with a fantastic tool to help you to challenge your current, and develop a new, business model – using 55 cards.

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Topics: Change

Case Study: RGS Nordic - Image Survey Across Sweden & Denmark

Posted by Karl Reynolds on Sep 21, 2017 11:13:20 AM

Image Survey

RGS Nordic originated in Denmark 25 years ago, and have gone on to become market leaders in the field of industrial waste recycling and the treatment of contaminated soil and industrial waste water. With a goal to reuse as many natural resources as possible to ensure clean drinking water for future generations, and offering sustainable, traceable, and fully transparent solutions, RGS Nordic wanted to know how they were perceived in Denmark & Sweden by customers and non customers alike. 

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Topics: Case Study

Lets Play Cards: Patterns Of Business Model Innovation

Posted by Michael Lindberg on Sep 11, 2017 2:38:51 PM

Patterns Of Business Model Innovation

“Alea iacta est!”

- Julius Caeser


If you learned Latin when you were young you may recall that these were the words spoken by Julius Caesar as he led his army across the Rubicon river in Northern Italy and thus beginning his long civil war against Pompey and the Optimates.


The words mean “The dice have been cast!” and by this Caesar meant to say that with crossing Rubicon he had passed a point of no return. It’s interesting that he cast dice when today I urge you to play cards – before you pass your point of no return. I do so because Oliver Gassmann who is professor of Technology and Innovation Management at the University of St. Gallen has come up with a fantastic tool to help to challenge current and develop new business models – using 55 cards.

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Topics: Change

Strategy: The Importance Of Competitive Intelligence

Posted by Michael Lindberg on Aug 21, 2017 10:10:38 AM

The Importance of Competitive Intelligence 

I have always claimed that no such thing as a company exists. In best case it’s a group of people who work together towards a common goal. I know it’s a bit provocative, but there is some truth to it and when it comes to competitive intelligence there is actually a lot of truth to it. Because who is it that determines the strategies of your competitors? Their owners, management and other internal decision makers and influencers.

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Topics: Insider, Change

Webinar: Strategy Must Be More Than Just “More Of The Same”

Posted by Michael Lindberg on Aug 2, 2017 8:59:18 AM

An Alternative Way Of Working

On August 17 at 13.00 CET we host yet another webinar (in Danish). This time the theme is related to the yearly strategy work which is about to begin for many companies. A lot of resources are poured into this, but not seldom all the efforts are in vain. The reason is simple: Many companies lack the skills or, even worse, the ambition to think outside the box, resulting in a strategy that is simply “more of the same”. However, it just isn’t good enough to simply add yet another year to last year’s strategy work when the market is ever evolving.

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Topics: webinar, Change

Mission To Mars: How To Achieve Sustainable Growth

Posted by Michael Lindberg on Jul 27, 2017 8:54:07 AM

Achieve Sustainable Growth

Before presenting you with the Mission to Mars growth concept, let me make it crystal clear why there is a need for it: 


Every business must continually grow

In today’s world, technology is advancing at lightning speed. If you do not grow, you do not have the strength to take advantage of the opportunities these changes provide or – even worse – you cannot handle the threats. These companies will eventually find themselves in a downward spiral that will ultimately lead to their demise. Nothing short of pure Darwinism.

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Topics: Marketing, Change