Perception Is Reality: Measuring Qualitative Data

Posted by Michael Lindberg on Feb 15, 2018 10:50:52 AM

Measuring Qualitative Data

Whether you are a man or a woman I’m pretty sure you've come across the French cosmetics company L'Oréal’s slogan: “Because you’re worth it”. But how exactly do you measure “worth”?


Did you notice I used the word “measure”? You see, the thing is that any measurement is quantitative because when you measure something, you’re gauging the amount to which it’s happening. Simple - but not quite enough. I realize that it’s great to make a count and then base whatever decision you need to make on that measurement, whether it’s higher, louder, bigger, heavier or whatever you measure. But it really is too simple. Numbers are only numbers, they lack perspective. They lack, among other things, the ability to answer the important question “Why?”

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Topics: Marketing

Three (Or Four) Predictions For Business In 2018

Posted by Michael Lindberg on Feb 7, 2018 9:27:25 AM

2018 Business Predictions 

The start of the year is the time for predictions – and here are three predictions for business in 2018 that I consider safe bets. Why? Because “everyone” talks about them (the definition of hype), but not all of them are equally relevant. That’s already my fourth prediction. So here it goes, sorted by number of letters in the abbreviations (consultants love these, makes it a bit more scientific I guess or just less transparent for their clients):

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Topics: Insider

How To Set Measurable Goals For Your Organization

Posted by Michael Lindberg on Jan 19, 2018 10:35:57 AM

Setting Measurable Goals

Did you read my latest blog post about the importance of not just formulating goals, but actually making them SMART:

  • Specific: Your resolution must be totally clear as it’s very important to have a concrete goal.
  • Measurable: It may be an old cliché, but many buy into the saying that “What gets measured gets done.”
  • Achievable: Sure you can have stretch goals, but trying to take too big a step too fast may leave you frustrated.
  • Relevant: The goal must matter to you - and for the right reasons. Otherwise, most likely it doesn’t last long.
  • Time-bound: You need a deadline, but you should also give yourself enough time to focus on small wins so you can make gradual progress. 
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Topics: Change

Why You Should Be Making SMART New Year's Resolutions

Posted by Michael Lindberg on Jan 8, 2018 8:50:04 AM

SMART New Year's Resolutions

Let’s face it: it’s that time of the year – the time for new year resolutions. Of course these are a private matter, but I’m certain you also have some resolutions for your job and/or company. Unfortunately, most resolutions, private as well as corporate, fail. But why is it like that? Well, bright people have found out that many resolutions fail because they are too vague like losing weight or being promoted or growing the business.

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Topics: Change

The 8 Leadership Qualities Required For Growth

Posted by Michael Lindberg on Dec 18, 2017 9:56:02 AM

8 Leadership Qualities Required For Growth

McKinsey – together with the equally esteemed executive search firm Egon Zehnder International – have published a study showing which leadership competencies are most valuable when it comes to growing a business. Not surprisingly they found that “leadership quality is critical to growth, that most companies don’t have enough high-quality executives, and that certain competencies are more important to some growth strategies than to others”.

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Topics: Insider, Change

Konference: Kejserens Nye Klæder

Posted by Michael Lindberg on Dec 1, 2017 8:44:21 AM

Kejserens Nye Klæder

Har du nogensinde siddet og lyttet til såvel kloge som mindre kloge hoveder, der fyrede en masse fine ord af? Men det er ikke alt, der lyder smart, der er lige klogt, for især i disse ”fake news”-tider er der ofte lidt for meget ”Kejserens nye Klæder” over det.


Deltag i vores julekonference i Odense Congress Center den 14. december, hvor en række gode folk med fødderne solidt plantet på jorden giver deres bud på, hvordan man kan gribe salg, marketing, strategi og ledelse an. De er kendte for at skrælle fernissen af og i stedet finde ind til essensen, og det kan vi nok alle sammen have glæde af.

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Topics: Change

Fast Prototyping - The Key To Innovation

Posted by Michael Lindberg on Nov 16, 2017 8:20:16 AM


The Key To Innovation


'Failure is not an option'


These words have been attributed to Gene Kranz, the Apollo 13 Flight Director, when confronted with the situation onboard Apollo 13 after an explosion occurred that ended any hope of a lunar landing and threatened the lives of the crew. In fact, he didn’t utter these words, but they summarize very well the sentiment when a few good men at Mission Control were thinking very hard to find a way to bring the three astronauts safely back to earth.

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Topics: Marketing, Change

'Kill Your Darlings' - Rethink Your Business Model

Posted by Michael Lindberg on Oct 30, 2017 8:12:12 AM

Rethink Your Business Model

Many years ago I had a boss who told me to “kill your darlings”. He felt that I stubbornly held on to my personal favorites in the marketing material I created – and he was right. Just because it had worked well once didn’t mean it would still be the best thing to do.

The same is true for business models.

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Topics: Change, Business Model Innovation

Copy To Be Original: The Business Model Navigator

Posted by Michael Lindberg on Oct 18, 2017 11:00:01 AM

The Business Model Navigator

Of course you know the phrase ´There’s no reason to reinvent the wheel´. It describes the fact that when you take a close look at things only very little is actually new. In most cases what we consider innovations are just minor variations (not always improvements) of something that already exists, and that’s not necessarily a bad thing.

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Topics: Change

Business Model Patterns: Freemium & Ingredient Branding

Posted by Michael Lindberg on Oct 5, 2017 8:03:24 AM

Business Model Patterns

Last month month I urged you to play cards -  not in order to be pleasure seeking or even lazy, but to do your job of developing your business. But not just any card game will do, you need to look in the direction of Oliver Gassmann, professor of Technology and Innovation Management at the University of St. Gallen, who has come up with a fantastic tool to help you to challenge your current, and develop a new, business model – using 55 cards.

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Topics: Change