How To Smash Business Goals: Unite Your Organization

Posted by Michael Lindberg on Nov 9, 2016 9:36:26 AM

smashing business goals

Reaching critical mass to smash your goals 

Having a big, bold and breathtaking dream corresponds to igniting the engine, but still nothing happens. So, what is holding you back? What prevents you from leaving Planet Earth and setting course towards Mars? The answer is simple: Gravity.


Here is something to consider if you intend to beat gravity: speed is imperative. This means that you have to identify and focus your strengths on this single purpose and not allow yourself to be distracted by negative forces that drag you down – gravity is a hard enough battle in its own right. Nevertheless, what does fast mean?

  • The world’s fastest man, nine-time Olympic gold medalist Usain Bolt, has a top speed of 45 km/h
  • A cheetah, the fastest animal on our planet, reaches a top speed of 98 km/h
  • A Bugatti Chiron, the world’s fastest production car, keeps accelerating until it passes the 420 km/h mark
  • A riffle bullet leaves the muzzle at an astonishing speed of 6,120 km/h

Fast, right? Absolutely, but not nearly fast enough to beat gravity. Only if you can reach a top speed of 40,320 km/h will you be able to leave our planet. How do you reach this speed? If you think it is easy, you are mistaken. If you think it is impossible, you are wrong on two counts. What you need in order to succeed is an organization that unites and focuses on this single purpose to smash business goals. Those organizations who do not unite, just add to the natural pull of gravity.

How do you unite and focus your organization?

First, you need to understand that it does not happen if you try to convince their mind. Instead, you must speak to their hearts. However, even that is not sufficient. According to Everett Rogers, innovation is spread through social interaction, i.e. via the people in the organization. In any organization (like in any target group) you will find the following categories of people:

  • Innovators
  • Early adopters
  • Early majority
  • Late majority
  • Laggards

You must reach critical mass in order to create change – i.e. have so many proponents that the change effort starts moving in the right direction by itself. Do not go to the innovators for help, because only rarely do people turn to them because they are viewed as nerds and geeks. Instead, you need to “team up” with the early adopters to move the process forward until you reach critical mass and the change is self-sustained. In the process of getting ready for take-off, you also have to accept that you need to let go of negative forces in your organization. That is the way to beat gravity and start your journey towards Mars.


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Uniting your organization toward a single purpose is a key part of our 8-step Mission to Mars growth concept. For further insight please download our freeMission to Mars whitepaper.


Topics: Marketing, Change