'I am the astronaut of boxing. Joe Louis and Dempsey were just jet pilots. I’m in a world of my own'
So are you, in a class of your own, if you go on a mission to reach your Mars. No one else is near you, your competitors are still stuck on Earth trying to make irrelevant changes that will not drive profits. Now, it is time to make sure you remain in the number 1 spot by not allowing current nor upcoming competitors too much space.
Dominating Your Rivals
If the late Muhammad Ali had no competitors, how would the world know he was “The Greatest”? The same applies to your company. If you have no competitors, how can your target group appreciate how good you are? Just like Muhammad Ali needed Sonny Liston, Joe Frazier, George Foreman and even Zbigniew Pietrzykowski, whom he defeated in the Olympic final in 1960 to win the gold, so do you need your competitors. However, the thing is - you must constantly dominate them to ensure they never become a threat to you. They must feel like what Muhammad Ali told his opponents: “If you even dream of beating me you’d better wake up and apologize.”
Strategic Agility Is Key
Many great athletes have realized that winning the first gold medal is much easier than winning the next. There are two main reasons for this: 1) They become complacent because they have already reached their goal, and 2) They are now the one that all the others want to beat. For you, reaching Mars is not enough, you need to constantly stay ahead of your competitors and maintain a dominating position in your market. How? By means of agility! You need to constantly be on the move, never be complacent, and always look for the next opportunity. That will keep your competitors in your shadow.
Don’t forget that not only are your competitors going after you, the fast paced changes all around us provide them opportunities to surpass you. This is exactly what strategic agility is about: your ability to take advantage of the opportunities that changes create. Alternatively, to put it another way - when you see an opening you should be ready to jump at it! Your competitors will see it, too. That is why overly detailed strategic plans make no sense; they will often be a hindrance rather than a help.
For further insight into growth and innovation please download our free whitepaper. Mission to Mars is designed to take you from the highly competitive surroundings of Planet Earth to a more unique and profitable position on Planet Mars.