Case Study: RGS Nordic - Image Survey Across Sweden & Denmark

Posted by Karl Reynolds on Sep 21, 2017 11:13:20 AM

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Image Survey

RGS Nordic originated in Denmark 25 years ago, and have gone on to become market leaders in the field of industrial waste recycling and the treatment of contaminated soil and industrial waste water. With a goal to reuse as many natural resources as possible to ensure clean drinking water for future generations, and offering sustainable, traceable, and fully transparent solutions, RGS Nordic wanted to know how they were perceived in Denmark & Sweden by customers and non customers alike. 


Areas that demanded exploration included customer choice criteria, perceived strengths & weaknesses, company awareness, and customer loyalty - with the resulting image survey then being used to make informed decisions regarding the positioning of the company to ensure future success.


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For an in-depth view of the how the project was conducted, details of the somewhat surprising results of the survey, and the ultimate business decisions made by RGS Nordic, please click above to download the case. 


Topics: Case Study