Michael Lindberg

Managing Director of Lindberg International

Recent Posts

Where Is Your Organization's Blue Ocean?

Posted by Michael Lindberg on Aug 13, 2018 7:02:23 AM

 

You Can Find a Blue Ocean

Kim and Mauborgne, the authors of “Blue Ocean Strategy”, provide their “Four Actions Framework” which can be used to break free of the an industry’s inherent logic:

 

  • Which features the industry takes for granted should be eliminated?
  • Which features should be reduced well below the industry’s standard?
  • Which features should be raised well above the industry’s standard?
  • Which features should be created that the industry has never offered?
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Topics: Business Model Innovation, Disruptive Innovation

The Value Proposition: Are You Asking The Right Questions?

Posted by Michael Lindberg on Jul 30, 2018 10:00:30 AM

Ask The Right Questions

All four elements of a business model are important, but none is more significant than the “What” (your value proposition), which means you should simply ask your customers what they want, right? Yes, you could but unfortunately it just doesn’t work

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Topics: Business Model Innovation, Detecting Opportunities

Business Model Patterns: Play Cards Like The Swiss

Posted by Michael Lindberg on Jul 17, 2018 9:58:12 AM

Patterns of Business Model Innovation 

Consider the examples of Kodak, Blockbuster, and most recently Toys “R” Us - all went out of business because they became complacent, not innovating their business model in time. We should be grateful to Oliver Gassmann and Karolin Frankenberger who in examining several hundred successful business models found that about 90 percent of innovations were the result of re-inventing previously existing concepts.

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Topics: Business Model Innovation, Disruptive Innovation

The Magic Triangle: When To Innovate Your Business Model

Posted by Michael Lindberg on Jul 2, 2018 10:50:54 AM

Two Magic Triangles From Switzerland

For chocolate lovers, Toblerone truly is a magic triangle. But there is another magic triangle, also “Made in Switzerland”: The business model innovation tool developed by Oliver Gassmann and Karolin Frankenberger, professors at the University of St. Gallen.

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Topics: Change, Business Model Innovation

Reaching Higher Than The Alps: Our New Whitepaper

Posted by Michael Lindberg on Jun 28, 2018 10:20:48 AM

A Business Model is like a Swiss Army Knife

 There are three factors of business life that need to be addressed:

  1. Every business must continually grow
  2. The old strategy tools no longer apply
  3. It is getting increasingly difficult to stand out
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Topics: Business Model Innovation, Disruptive Innovation

'Something Had To Happen': Join Us For Our Conference On June 7th

Posted by Michael Lindberg on May 23, 2018 11:13:27 AM

“… And Action!”

The 71st annual Cannes Film Festival has just ended. And without the film directors’ calls for action there would have been no films and no film festival. The same can be said for corporate life. You need action to stay in business.

 

When things change around your business you need to act. If you don’t your business will become obsolete and be left behind facing a slow death. And things do change fast and for some companies the constant flux of changes paralyzes them. Result: No action.

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Topics: Marketing, Sales, Change, Strategic Agility, Detecting Opportunities

What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Marketing, webinar, Strategic Agility

Is It Time For Innovating Your Business Model?

Posted by Michael Lindberg on Apr 3, 2018 10:06:20 AM

Time For Business Model Innovation? 

The answer is yes, it might be. Why? Because a lot of changes are going on in your business environment. Maybe the changes generate new opportunities, maybe they cause threats to surface. Who knows? Well, you must know if you want to make sure that your company is not rendered obsolete and – sooner or later – goes out of business.

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Topics: Business Model Innovation, Detecting Opportunities

Strategic Partnerships: Why Your Company Needs A Partner

Posted by Michael Lindberg on Mar 15, 2018 10:19:58 AM

Strategic Partnerships

Whether you, like I, buy into Gassmann’s Magic Triangle or you prefer Osterwalder’s Business Model Canvas when working with business models, then you need to consider, directly or indirectly, “Key partners”. However, unfortunately many don’t or at best only scratch the surface. That’s really a shame, because to me there's no doubt that this part of a company’s business model becomes more and more important. The reason is obvious: In a world that moves faster and changes more frequently than ever before there is no chance that a company can cope on its own. It needs key partners.

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Topics: Strategic Agility, Detecting Opportunities

Marketing Myopia: Why You Need More Than Better Products

Posted by Michael Lindberg on Mar 11, 2018 1:05:57 PM

You Need More Than Better Products

The experts agree: In future, competition will take place between business models, and not just between products and technologies. Clayton Christensen has written extensively about the importance (and threat) of disruptive innovation, but what happens if a competitor or a technology moves “fast forward” and outcompetes you? I’m sure you know what happened to Kodak, but let’s revisit the story:

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Topics: Marketing, Business Model Innovation, Disruptive Innovation