Michael Lindberg

Managing Director of Lindberg International

Recent Posts

What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Marketing, webinar, Strategic Agility

Is It Time For Innovating Your Business Model?

Posted by Michael Lindberg on Apr 3, 2018 10:06:20 AM

Time For Business Model Innovation? 

The answer is yes, it might be. Why? Because a lot of changes are going on in your business environment. Maybe the changes generate new opportunities, maybe they cause threats to surface. Who knows? Well, you must know if you want to make sure that your company is not rendered obsolete and – sooner or later – goes out of business.

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Topics: Business Model Innovation, Detecting Opportunities

Strategic Partnerships: Why Your Company Needs A Partner

Posted by Michael Lindberg on Mar 15, 2018 10:19:58 AM

Strategic Partnerships

Whether you, like I, buy into Gassmann’s Magic Triangle or you prefer Osterwalder’s Business Model Canvas when working with business models, then you need to consider, directly or indirectly, “Key partners”. However, unfortunately many don’t or at best only scratch the surface. That’s really a shame, because to me there's no doubt that this part of a company’s business model becomes more and more important. The reason is obvious: In a world that moves faster and changes more frequently than ever before there is no chance that a company can cope on its own. It needs key partners.

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Topics: Strategic Agility, Detecting Opportunities

Marketing Myopia: Why You Need More Than Better Products

Posted by Michael Lindberg on Mar 11, 2018 1:05:57 PM

You Need More Than Better Products

The experts agree: In future, competition will take place between business models, and not just between products and technologies. Clayton Christensen has written extensively about the importance (and threat) of disruptive innovation, but what happens if a competitor or a technology moves “fast forward” and outcompetes you? I’m sure you know what happened to Kodak, but let’s revisit the story:

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Topics: Marketing

Perception Is Reality: Measuring Qualitative Data

Posted by Michael Lindberg on Feb 15, 2018 10:50:52 AM

Measuring Qualitative Data

Whether you are a man or a woman I’m pretty sure you've come across the French cosmetics company L'Oréal’s slogan: “Because you’re worth it”. But how exactly do you measure “worth”?

 

Did you notice I used the word “measure”? You see, the thing is that any measurement is quantitative because when you measure something, you’re gauging the amount to which it’s happening. Simple - but not quite enough. I realize that it’s great to make a count and then base whatever decision you need to make on that measurement, whether it’s higher, louder, bigger, heavier or whatever you measure. But it really is too simple. Numbers are only numbers, they lack perspective. They lack, among other things, the ability to answer the important question “Why?”

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Topics: Marketing

Three (Or Four) Predictions For Business In 2018

Posted by Michael Lindberg on Feb 7, 2018 9:27:25 AM

2018 Business Predictions 

The start of the year is the time for predictions – and here are three predictions for business in 2018 that I consider safe bets. Why? Because “everyone” talks about them (the definition of hype), but not all of them are equally relevant. That’s already my fourth prediction. So here it goes, sorted by number of letters in the abbreviations (consultants love these, makes it a bit more scientific I guess or just less transparent for their clients):

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Topics: Insider

How To Set Measurable Goals For Your Organization

Posted by Michael Lindberg on Jan 19, 2018 10:35:57 AM

Setting Measurable Goals

Did you read my latest blog post about the importance of not just formulating goals, but actually making them SMART:

  • Specific: Your resolution must be totally clear as it’s very important to have a concrete goal.
  • Measurable: It may be an old cliché, but many buy into the saying that “What gets measured gets done.”
  • Achievable: Sure you can have stretch goals, but trying to take too big a step too fast may leave you frustrated.
  • Relevant: The goal must matter to you - and for the right reasons. Otherwise, most likely it doesn’t last long.
  • Time-bound: You need a deadline, but you should also give yourself enough time to focus on small wins so you can make gradual progress. 
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Topics: Change

Why You Should Be Making SMART New Year's Resolutions

Posted by Michael Lindberg on Jan 8, 2018 8:50:04 AM

SMART New Year's Resolutions

Let’s face it: it’s that time of the year – the time for new year resolutions. Of course these are a private matter, but I’m certain you also have some resolutions for your job and/or company. Unfortunately, most resolutions, private as well as corporate, fail. But why is it like that? Well, bright people have found out that many resolutions fail because they are too vague like losing weight or being promoted or growing the business.

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Topics: Change

The 8 Leadership Qualities Required For Growth

Posted by Michael Lindberg on Dec 18, 2017 9:56:02 AM

8 Leadership Qualities Required For Growth

McKinsey – together with the equally esteemed executive search firm Egon Zehnder International – have published a study showing which leadership competencies are most valuable when it comes to growing a business. Not surprisingly they found that “leadership quality is critical to growth, that most companies don’t have enough high-quality executives, and that certain competencies are more important to some growth strategies than to others”.

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Topics: Insider, Change

Konference: Kejserens Nye Klæder

Posted by Michael Lindberg on Dec 1, 2017 8:44:21 AM

Kejserens Nye Klæder

Har du nogensinde siddet og lyttet til såvel kloge som mindre kloge hoveder, der fyrede en masse fine ord af? Men det er ikke alt, der lyder smart, der er lige klogt, for især i disse ”fake news”-tider er der ofte lidt for meget ”Kejserens nye Klæder” over det.

 

Deltag i vores julekonference i Odense Congress Center den 14. december, hvor en række gode folk med fødderne solidt plantet på jorden giver deres bud på, hvordan man kan gribe salg, marketing, strategi og ledelse an. De er kendte for at skrælle fernissen af og i stedet finde ind til essensen, og det kan vi nok alle sammen have glæde af.

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Topics: Change