Aiming For Big, Bold & Breathtaking Business Goals

Posted by Michael Lindberg on Oct 20, 2016 3:47:13 PM

setting goals in business


What would you attempt to do if you knew you could not fail?

Robert H. Schuller


For many it is hard to dream – at least the act of dreaming big enough. Here are two of the most common reasons:

1. We see obstacles, not opportunities

Winston Churchill is believed to have said that “the pessimist sees difficulty in every opportunity whereas the optimist sees the opportunity in every difficulty”. The message is clear: there will be roadblocks on your way, but so what? What is the alternative? To keep fighting a battle you are most likely going to lose anyway? No thanks!

2. We are afraid of failure

This is probably the most common reason: We keep our dreams in check because we do not want to be disappointed and/or defeated. We settle for less. We cannot afford to do that when the world around us evolves. If you are afraid of losing and consequently play it safe, then there is a good chance that what you hope to avoid is exactly what is going to happen – you lose!

Dream big

So, take the advice of Robert H. Schuller and pretend you cannot fail because, no matter what, you and your company need to dream big. Without big dreams, you actually end up being weaker than ever. Just imagine what happens if you go to the gym but only lift weights that do not really require any effort. Your muscles will weaken. So will you and your company if you don’t challenge yourself. President Kennedy understood this when in 1961 he declared his big, bold, and breathtaking dream on behalf of the American people to land a man on the moon and return him safely to the earth.


We choose to go to the moon in this decade not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.

John F. Kennedy


Do you think America would have succeeded in landing a man on the moon – and gained all the additional advantages in the shape of new knowledge, technology, and materials – if Kennedy had not dreamed big and set a very challenging goal? No way. So, what is your Mars? Do not hold back!



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Topics: Marketing, Sales