In our previous blog post 3 Things You Must Know to Align Sales and Marketing we explained how traditional roles of sales and marketing are shifting. The customers are much more knowledgeable than ever before and marketing takes over a much longer part of the customer journey, which was traditionally handled by sales.
In the webinar, the Managing Director Michael Lindberg goes deeper in explaining this shift, which a large number of companies are currently experiencing. Michael explains the driving forces behind the shift and elaborates on what companies can do to align sales and marketing to work together and drive revenue rather than work in separate silos.
(The webinar is in Danish and slides are in English)