Business Model Patterns: Play Cards Like The Swiss

Posted by Michael Lindberg on Jul 17, 2018 9:58:12 AM

Patterns of Business Model Innovation 

Consider the examples of Kodak, Blockbuster, and most recently Toys “R” Us - all went out of business because they became complacent, not innovating their business model in time. We should be grateful to Oliver Gassmann and Karolin Frankenberger who in examining several hundred successful business models found that about 90 percent of innovations were the result of re-inventing previously existing concepts.

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Topics: Business Model Innovation, Disruptive Innovation

The Magic Triangle: When To Innovate Your Business Model

Posted by Michael Lindberg on Jul 2, 2018 10:50:54 AM

Two Magic Triangles From Switzerland

For chocolate lovers, Toblerone truly is a magic triangle. But there is another magic triangle, also “Made in Switzerland”: The business model innovation tool developed by Oliver Gassmann and Karolin Frankenberger, professors at the University of St. Gallen.

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Topics: Change, Business Model Innovation

Reaching Higher Than The Alps: Our New Whitepaper

Posted by Michael Lindberg on Jun 28, 2018 10:20:48 AM

A Business Model is like a Swiss Army Knife

 There are three factors of business life that need to be addressed:

  1. Every business must continually grow
  2. The old strategy tools no longer apply
  3. It is getting increasingly difficult to stand out
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Topics: Business Model Innovation, Disruptive Innovation

'Something Had To Happen': Join Us For Our Conference On June 7th

Posted by Michael Lindberg on May 23, 2018 11:13:27 AM

“… And Action!”

The 71st annual Cannes Film Festival has just ended. And without the film directors’ calls for action there would have been no films and no film festival. The same can be said for corporate life. You need action to stay in business.


When things change around your business you need to act. If you don’t your business will become obsolete and be left behind facing a slow death. And things do change fast and for some companies the constant flux of changes paralyzes them. Result: No action.

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Topics: Marketing, Sales, Change, Strategic Agility, Detecting Opportunities

What The Heck Is Agile Marketing?

Posted by Michael Lindberg on Apr 23, 2018 10:10:54 AM

What The Heck Is Agile Marketing?

Ever heard of Scrum? If you are in to rugby you know the original meaning of the word: it’s when the play is restarted and the two teams’ forwards interlock with their heads down in an attempt to gain possession of the ball. This “image” was used by Hirotaka Takeuchi and Ikujiro Nonaka in their 1986 Harvard Business Review article "New New Product Development Game". In this article the authors introduced a new fast and flexible way of developing innovative products. Since then their scrum process has been widely accepted, not least among software developers as a tool to efficiently hit the right target.

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Topics: Marketing, webinar, Strategic Agility

Is It Time For Innovating Your Business Model?

Posted by Michael Lindberg on Apr 3, 2018 10:06:20 AM

Time For Business Model Innovation? 

The answer is yes, it might be. Why? Because a lot of changes are going on in your business environment. Maybe the changes generate new opportunities, maybe they cause threats to surface. Who knows? Well, you must know if you want to make sure that your company is not rendered obsolete and – sooner or later – goes out of business.

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Topics: Business Model Innovation, Detecting Opportunities

Strategic Partnerships: Why Your Company Needs A Partner

Posted by Michael Lindberg on Mar 15, 2018 10:19:58 AM

Strategic Partnerships

Whether you, like I, buy into Gassmann’s Magic Triangle or you prefer Osterwalder’s Business Model Canvas when working with business models, then you need to consider, directly or indirectly, “Key partners”. However, unfortunately many don’t or at best only scratch the surface. That’s really a shame, because to me there's no doubt that this part of a company’s business model becomes more and more important. The reason is obvious: In a world that moves faster and changes more frequently than ever before there is no chance that a company can cope on its own. It needs key partners.

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Topics: Strategic Agility, Detecting Opportunities

Marketing Myopia: Why You Need More Than Better Products

Posted by Michael Lindberg on Mar 11, 2018 1:05:57 PM

You Need More Than Better Products

The experts agree: In future, competition will take place between business models, and not just between products and technologies. Clayton Christensen has written extensively about the importance (and threat) of disruptive innovation, but what happens if a competitor or a technology moves “fast forward” and outcompetes you? I’m sure you know what happened to Kodak, but let’s revisit the story:

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Topics: Marketing

Perception Is Reality: Measuring Qualitative Data

Posted by Michael Lindberg on Feb 15, 2018 10:50:52 AM

Measuring Qualitative Data

Whether you are a man or a woman I’m pretty sure you've come across the French cosmetics company L'Oréal’s slogan: “Because you’re worth it”. But how exactly do you measure “worth”?


Did you notice I used the word “measure”? You see, the thing is that any measurement is quantitative because when you measure something, you’re gauging the amount to which it’s happening. Simple - but not quite enough. I realize that it’s great to make a count and then base whatever decision you need to make on that measurement, whether it’s higher, louder, bigger, heavier or whatever you measure. But it really is too simple. Numbers are only numbers, they lack perspective. They lack, among other things, the ability to answer the important question “Why?”

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Topics: Marketing

Three (Or Four) Predictions For Business In 2018

Posted by Michael Lindberg on Feb 7, 2018 9:27:25 AM

2018 Business Predictions 

The start of the year is the time for predictions – and here are three predictions for business in 2018 that I consider safe bets. Why? Because “everyone” talks about them (the definition of hype), but not all of them are equally relevant. That’s already my fourth prediction. So here it goes, sorted by number of letters in the abbreviations (consultants love these, makes it a bit more scientific I guess or just less transparent for their clients):

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Topics: Insider